Architectural visualization – the future is in details

3D visualization of exteriorIn fact, the architectural 3D visualization is nothing else but a very precise and detailed modeling of the object at the stage of its development. A copy of the building in strict accordance with the given drawings is created in the virtual space. That is, the configuration of the walls, the location and shape of the windows, roof construction and so on – it all will be exactly as architect planned, with all the proportions and dimensions.

Each surface is given with the desired texture, color, reflecting and absorbing properties of the material and other indispensable characteristics. This means that the flooring will not be just a brown surface, but the one with characteristic of the wood, texture and the right level of mat or gloss, while mirror will be able to reflect all objects in front of it exactly.

Architectural 3D visualization also allows you to place a created object in a specific environment, to orient it with respect to sides of the world and even to track lighting features in full accordance with the trajectory of the sun, typical of this latitude and longitude.

It really is an excellent tool for every architect or designer, since, depending on the surrounding landscape, and on the direction and intensity of sunlight, impression made by the building can change dramatically. Each nuance is desirable to be elaborated at the design stage, before the construction begins.

The nature of visualization is receiving the very accurate image in details. To start the construction of any structure without a clear and comprehensive idea of how it will look like when ready is the easiest and shortest way to get the typical “this is not what we wanted”. So, before building a large object, it is necessary to present it not only in the form of a drawing, but also as a model. Earlier for this were prepared layouts, long and laboriously, which contained the house under construction and the surrounding area, with trees and bushes of the green zone. The layout allowed to make a visual assessment of how the new building will look like from all sides, will it fit into the surrounding landscape and so on. Now computer technologies make it possible to render the future object as a 3D image, completely fully reproduce the colors, textures and proportions of the project.


First of all, it is 3d visualization required by architects and design organizations. Without quality 3D model of the projected building, it is impossible to get a clear idea of already undertaken work. In addition, students of architectural and construction professions also have to evaluate the result of the performed project clearly.

What’s next? Having a clear idea about the future architectural object and making necessary adjustments (even minor ones), you can take the next step: to use ready-made data to receive the real layout, or to print it on a 3D printer.

Fortunately, now good architects and their clients do not need to wait for the detailed layout is ready: even a huge panorama of entire city is not a problem anymore.

Talking to a client, architect creates an idea, the concept of interior design: selects furniture, its positions, color of the walls, textiles and decor. (S)He chooses the required style, according to the rules of ergonomics and to a huge number of regulations, of which the future designers are taught at schools.

Then the visualization is performed. It can be done by visualizer – a person who knows the program 3D MAX. By specially prepared drawings and photographs by architect, renderer builds three-dimensional space of the replica of the room, furniture, and decor elements. With the help of special tools of the program, (s)he creates the necessary materials – wood, glass, fabric, and adjusts the lighting. The result is a color image. Thanks to the high skills of visualizer, he gets almost the real photo picture of the future premises or land. Very often designers prefer to be both designer and visualizer in one person.

Having a photographic look of the future premises, the designer shows it to the client. Based on this image, the customer will adopt a decision much faster. And if something has to be redone – the necessary redesigns are entered.